PayPal Brand Campaign (Social)

Brand Campaign Launch for PayPal

Launching PayPal's People Rule Brand Campaign, we were tasked with updating the look, feel, and voice of their digital channels.
Playing off the illustrative elements and people-centric voice established by Havas, we modified content themes and voice to make PayPal more personable and relatable.
First post: a mini-manifesto to help kick-off the campaign.
These posts came out a month before the television, print, and out-of-home campaign started, and the channel's audience was not entirely receptive, yet...
But they soon started embracing the change.
Previous post example
Updated post: introducing the NEW illustrative look and voice.
Sometimes the best copy can be no copy at all.

"Pictures Rule!" - said every Art Director, ever.
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