Taboo to Change

Starting a dialog on the War on Drugs requires two things: honesty and anonymity. Because in today's world, just admitting that you think drugs shouldn't put people in jail causes us to make sure our boss isn't around.

Featured on Virgin/Richard Branson's Blog:

New Ideas On The War On Drugs

Challenge:

Start a dialog to bring changes to the War on Drugs.

Initial Concept Pitch

On Display at C2-MTL (Commerce + Creative Montreal) Conference

Initial Installation - Castro District, San Francisco

Initial Concept Website

Concept: Dudley Duberry, Rahul Sawant, Tim O'Connell, and Tim Murakami

Strategic Planning: Dudley Duberry

Art Direction: Rahul Sawant & Tim O'Connell

Copywriting: Tim Murakami

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