Featured on Virgin/Richard Branson's Blog:
Challenge:
Start a dialog to bring changes to the War on Drugs.
Initial Concept Pitch
On Display at C2-MTL (Commerce + Creative Montreal) Conference
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/1a3d433e8ccc90d110af0499_rw_1200.jpg?h=e3566cfe62103a3e7a8d7f90f5955850)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/bf1ce494398d17815d3ebad1_rw_1200.jpg?h=457cf5b0e37099f2b197c9532146e2db)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/1262e8b9d0b34fe26e2be414_rw_1200.jpg?h=4f05fc6c99608dfff3d2d290d1abaae7)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/bd23c1f9bd4c6479f343726e_rw_1200.jpg?h=91acf33b3d31cde8981064199d851164)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/2e5c568eed79390cd4d55980_rw_1200.jpg?h=58300f81b25e4f26fc24350a6baca8f9)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/65f6c79de5810ccf0ec0d2d6_rw_1200.jpg?h=1992167b7c261c0c284c38efc2e85f88)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/a234bd40ffa8a470eff41eb6_rw_1200.jpg?h=cc8b18142d45ff5abe12923a0e4c2dc0)
Initial Installation - Castro District, San Francisco
Initial Concept Website
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/4e7384e6915615d581d9b730_rw_1200.jpg?h=430d1b2c58b1fc280e507fb471c71dcd)
Concept: Dudley Duberry, Rahul Sawant, Tim O'Connell, and Tim Murakami
Strategic Planning: Dudley Duberry
Art Direction: Rahul Sawant & Tim O'Connell
Copywriting: Tim Murakami