Tap to Pay

Three words that define our favorite way to pay.

Adam Wenger and I wrote this ubiquitous slogan that took years to build up, countless campaigns and partners, and ingenious strategy to build trust and usage.

But amid a global pandemic, it all paid off.

Olympics, Super Bowls, and Zac Efron

From 2017 to 2024, I wrote and creative direct campaigns that made "Tap to Pay" synonymous with speed, ease, and security. It’s great seeing your babies grow up.

Partnering with agencies like W+K and BBDO across sponsorships—Olympics, Super Bowl, FIFA World Cup, New York Fashion Week, Formula One—we served up so much "Tap to Pay," you probably thought, “Alright, we get it!” (Zac Efron’s Down to Earth Netflix series? Basically one long ad.)

I’ll spare you all the social, infographics, websites, emails, display, print and OOH done.

Zac Efron travel tip presented by @Visa:
When you’re ready to travel, ditch the cash and pack your Visa card. Visa is accepted at millions of places around the world, like @omnomchocolate factory where Zac visits in episode one of Down to Earth. #AD pic.twitter.com/O2eTw1bqpA
— Down to Earth with Zac Efron (@zacdowntoearth) July 11, 2020

For your next trip pack your @Visa card. @ZacEfron used his to pay at Cocina Abierta in San Juan in episode one, where he sampled some of the locally and sustainably produced dishes. #AD pic.twitter.com/QlJqklwpI5
— Down to Earth with Zac Efron (@zacdowntoearth) July 22, 2020

Big thanks to our presenting sponsor @Visa ! If you like traveling light, make sure to always bring your Visa with you whenever you hit the road. It’s accepted at millions of places around the world, including Lourdes, France where @ZacEfron picked up a souvenir! pic.twitter.com/oStDoZm7Ba
— Down to Earth with Zac Efron (@zacdowntoearth) August 4, 2020

You don’t have to bend over backwards to be like @Simone_Biles. All you need is Visa. Tap to pay with your contactless Visa card like Simone for a quick, easy and secure way to pay. #Tokyo2020 #TeamVisa

Learn more at: https://t.co/kvNMBvLoKX pic.twitter.com/0PHLfTe6up
— Visa (@Visa) April 14, 2021

You have places to be. We help get you there faster. @LarryFitzgerald taps to pay, so he can get back to the game. Tap to pay quickly with your contactless Visa card where you see the Contactless Symbol. pic.twitter.com/EnCbCbJvhY
— Visa (@Visa) December 21, 2017

Tap to pay with Visa and pass the torch in your own special way.

Where would you like to be?

Visa. Everywhere You Want To Be.
Proud partner of the @NFL
— Visa (@Visa) December 11, 2019

Tap to Pay

Three words that define our favorite way to pay.

Olympics, Super Bowls, and Zac Efron

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