I helped create concepts, write scripts, and edit a fun mix of games, segments, discussions, and scripted soundbites with evergreen appeal. This approach let us shoot in one location, in one day, within a 4-hour window and created social-first content that highlighted the drivers' personalities and the chemistry between them.

It also built a framework for subsequent content. Working with the Red Bull team, we got content with the famed Oracle Red Bull team and VCARB's newest driver Liam Lawson.