Live the Dream

Linkedin’s first social campaign.

Highlighting members' success stories, we showed that LinkedIn wasn't just a place to put your resume, find jobs, or read prescriptive articles on "How to Interview" or "50 Things to Keep Out of Your Resume."

It's a place to aspire and inspire. A place to #LiveTheDream.

As copywriter I helped concept the campaign and wrote inspirational social postcards (accompanying copy) to create shareable content that engaged people and encouraged them to stop working to live and start living to work.

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Pedal to the Medal

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People Rule