Pedal to the Medal
Dad jokes for the win.
My love of dad jokes spurred the vision for this oh-so-fun campaign starring Olympian and mountain biking badd-ass Kate Courtney in a very meta Visa & US Bank commercial set behind the scenes of a fake Visa commercial.
The Spots
With a slew of sponsorship, talent, and partnership requirements and a budget for only one spot, we got creative and turned out two spots for two campaigns targeting two different demographics.
