Betterment x Visa
The Ask:
Betterment was looking to give their customers a Super Bowl spot they could take pride in, but without having a Super Bowl price tag.
The Solution:
We positioned Betterment's card as "The Perfect Play," featuring Christian McCaffrey. You don't need to have a beautiful mind to see that it's benefits and services are pretty mind blowing.
The Challenges:
-The pandemic
-NFL bubble rules
-Time limits on McCaffrey's avails (1.5 hours)
Everyone has their stories about pandemic-made spots. This was shot remotely with small crew that was cleared by the NFL. We provided guidance remotely from video conference. Production staff outlined motion graphic solutions in real-time. It was a first for everyone involved. And it was magic to experience.
5⭐️ for Christian McCaffrey and his team. Truly talented professionals who made it work.
