Betterment x Visa
The ask:
Betterment was looking to give their customers a Super Bowl spot they could take pride in, but without having to pay for a Super Bowl spot.
The solution:
We offered up, "The Perfect Play," a spot featuring Carolina Panthers' star Christian McCaffrey + Betterment's Visa card.
The challenges:
The pandemic + NFL bubble rules + time limits on McCaffrey's avails (1.5 hours)
Everyone has their stories about pandemic-made spots. This aptly named spot though pulled through without a hitch.
5⭐️ for Christian McCaffrey and his team. Truly talented professionals who made it work.