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Linkedin Brand Campaign - Digital/Social
To help LinkedIn reposition their brand, we gave them to take an inspirational and aspirational voice aimed at Millenials and the non-linear evolution of the "career path."
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Highlighting members' success stories, we showed that LinkedIn wasn't just for prescriptive articles on "How to Interview" or "50 Things to Keep Out of Your Resume."
It's a place to #LiveTheDream.
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Facebook and Twitter were the primary vehicles for this campaign.
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Inspirational Social Postcards were used to create shareable content that engages people and encourages them to stop working to live and start living to work.
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While we attribute our own success to hard work, intelligence, or serendipity - thanks to LinkedIn it's a little bit easier these days to #LiveTheDream.