
Visa Cash App RB Formula One Team
Social Media Content Creation
2024 Inaugural Season
The Goal
Introduce Visa cardholders, F1 fans, and future F1 fans to Visa's latest title sponsorship and entry into the world of Formula One racing on social.
The Challenges
Capture a season's worth of social media content while contenting with:
-Limited driver availability
-Complex approval process with numerous brands and stakeholders
-Extremely specific rules around what can, must, and should be shown
-Requests from partners and regions around the globe
-Deliver on a laundry list of messages to elevate affinity for the brand and introduce the drivers (and the sports) to our audience, while being fun and social-first.
-And of course, a limited budget
The Solution
We came up with a fun mix of games, segments, discussions, and scripted soundbites to make evergreen content that we could shoot in one location, in one day, within a 4-hour window that highlighted the drivers' (Daniel Riccardio & Yuki Tsunoda) personalities and the chemistry between them.
Throughout the season, we worked with the Red Bull team to capture additional content with the famed Oracle Red Bull team (Max Verstappen & Sergio "Checo" Perez) and VCARB's newest driver Liam Lawson.








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