The Olympics x US Bank x Visa
The ask:
US Bank was launching two new credit cards—the US Bank Altitude® Connect Visa Signature® Card and the US Bank Altitude® Go Visa Signature® Card—and wanted a fun Olympic-integrated campaign.
The solve:
We tapped Team Visa Olympic athlete Kate Courtney, a mountain biking bad-ass, to star in a very meta Visa commercial set behind the scenes of a fake Visa commercial. While they only asked for one, we gave them two campaigns to target the different demographics of each card: affluent travelers (Connect) and white-collar foodies (Go).
US Bank Altitude® Connect Visa Signature Card
US Bank Altitude® Go Visa Signature Card
