The Olympics x US Bank x Visa
The ask:
US Bank was launching two new credit cards—the US Bank Altitude® Connect Visa Signature® Card and the US Bank Altitude® Go Visa Signature® Card—and wanted a fun Olympic-integrated campaign.
The solve:
We tapped Team Visa Olympic athlete Kate Courtney, a mountain biking bad-ass, to star in a very meta Visa commercial set behind the scenes of a fake Visa commercial. While they only asked for one, we gave them two campaigns to target the different demographics of each card: affluent travelers (Connect) and white-collar foodies (Go).
US Bank Altitude® Connect Visa Signature Card
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/9ff2acc0-46af-45a0-9c2d-5917e70cd911_rw_1200.png?h=5da19501d38db7b6b9ea17766ade4c06)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/77d98c73-b962-4d9f-a296-9a2b187278ad_rw_600.jpg?h=dbab26106fcb5a80474da095d32e1992)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/bc82d968-0255-4f57-9228-275596f4e923_rw_600.jpg?h=483be687586f728ede884e96038903c0)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/0a5f580b-1f9d-4588-a24d-7f0ef3a67cac_rw_600.jpg?h=9ebd0b6a0e7782ad2ac2ee1536c001f4)
US Bank Altitude® Go Visa Signature Card
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/b4f90649-cd3b-49f3-8512-c77e686bd211_rw_1200.png?h=663704c0b09bbf5115725e5b3133f928)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/ca79dc6b-1abd-4f96-85bc-f0131d99f024_rw_1200.jpg?h=b4788ff9895215b49f99fb9ad9568e43)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/98999692-972f-4788-8872-1d57fd1fc614_rw_600.jpg?h=e6f4d19abf2a81d2716cc3f129772cdb)
![](https://cdn.myportfolio.com/4087180a4a0f8537838269dabeea9157/7b7c302c-4d4c-49e2-8b69-e92a514bb4f5_rw_600.jpg?h=d30d724dd82f04fb4db7854574d2d8d5)