
Launching PayPal's People Rule Brand Campaign, we were tasked with updating the look, feel, and voice of their digital channels.
Playing off the illustrative elements and people-centric voice established by Havas, we modified content themes and voice to make PayPal more personable and relatable.

First post: a mini-manifesto to help kick-off the campaign.



These posts came out a month before the television, print, and out-of-home campaign started, and the channel's audience was not entirely receptive, yet...

But they soon started embracing the change.

Previous post example

Updated post: introducing the NEW illustrative look and voice.



Sometimes the best copy can be no copy at all.
"Pictures Rule!" - said every Art Director, ever.
"Pictures Rule!" - said every Art Director, ever.