Launching PayPal's People Rule Brand Campaign, we were tasked with updating the look, feel, and voice of their digital channels.
Playing off the illustrative elements and people-centric voice established by Havas, we modified content themes and voice to make PayPal more personable and relatable.
First post: a mini-manifesto to help kick-off the campaign.
These posts came out a month before the television, print, and out-of-home campaign started, and the channel's audience was not entirely receptive, yet...
But they soon started embracing the change.
Previous post example
Updated post: introducing the NEW illustrative look and voice.
Sometimes the best copy can be no copy at all.

"Pictures Rule!" - said every Art Director, ever.
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